Ward Wilson (1946)
Bill Cullen (1946–1950)
Bud Collyer (1950–1952)
Bud Collyer (1948–1950)
Barry Gray (1951)
Bill Cullen (1952)
Roxanne Arlen
Betty Jane Watson
Jerry Austen (Gerald Austensen)
Howard Malone
Sheila Connolly
Marion James
Frank Wayne
Billl Cullen (1946)
Bern Bennett (1946–1950)
Harry Kramer (1951)
Don Pardo (1952)
Winner Take All 1948
CBS Radio (Daily): 6/3/1946 – 2/1/1952
CBS Primetime: 7/1/1948 – 10/3/1950
CBS Daytime: 2/12/1951 – 4/20/1951
Winner Take All
NBC Daytime: 2/25/1952 – 4/25/1952 (standalone), 6/9/1952 – 9/5/1952 (segment of Matinee in New York)
Mark Goodson/Bill Todman Productions

1951 INTRO (TV):
"KRAMER: Do you wanna be a winner? AUDIENCE: YES! KRAMER: Play Winner Take All! (do it!) Yes, it's Winner Take All, with songs and dances by Betty Jane Watson, Jerry Austen, and Howard Malone. With music and surprises, questions and prizes. And your Winner Take All host, Barry Gray!"

"PARDO: Do you want to be a winner? AUDIENCE: YES! PARDO: Then sound your buzzer! [BZZZ!] Sound your bell! [RIIIING] And play Winner Take All with our Winner Take All quizmaster Bill Cullen!"

Time to bring in your bell and buzzer, because it's time to learn about Winner Take All.


Two contestants (one of them being a returning champion) competed in this game full of firsts (explanation later). It was a question & answer game show in which contestants signaled to answer each question. Each contestant had a different signal sound. One contestant's signal sound was a bell, and the other had a buzzer signal sound. The first player to signal had a chance to answer. A correct answer scored one point, but an incorrect answer from the player who signaled in first gave his/her opponent a chance to answer.

The first player to score three points won the game, received a prize, and faced another player.

Skits & ChallengesEdit

When the show became a TV series, it adapted new challenges into the game. For example, contestants watched live skits performed by other cast members, and the contestants were asked about what they saw. Another example saw contestants blindfolded so they wouldn't see an item in front of their podium; they had feel it out in order to guess what it was.


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Bernard Leighton (1948-1951)
Arlo (1952)


As mentioned earlier, this was the show full of firsts, because it premiered many, many things, things that would become available on many more game shows.

  • It was the first game show hosted by Bill Cullen, who started out as the radio version's announcer.
  • It was the first game show to air on the CBS television network.
  • It was the first game show produced & created by Goodson-Todman.
  • It was the first game show to have two or more contestants compete against each other.
  • It was the first game show to have contestants buzz/ring in/signal to answer a question.
  • It was the first game show to have returning champions.


A quiz book with over 2,000 questions was published by Crown Publishing in 1949.


Maxine Elliott Theater, New York City, NY (1948–1951)
New Amsterdam Theater, New York City, NY (1952)


Winner Take All at Bill Cullen's World
Winner Take All at The Bill Cullen Homepage

YouTube VideosEdit

All of the below dates are for the TV versions.

A full episode from April 12, 1951
A full episode from April 16, 1951
A full episode from April 17, 1951

A full episode from February 27, 1952
A full episode from February 28, 1952
A full episode from March 5, 1952
A full episode from March or April 1952