John Reed King
Gil Fates (sub)
Jimmy Brown
Broadcast (CBS)
Radio: 2/17/1941 - 12/21/51
Primetime: 8/3/1944 - 1/22/1946
Daytime: 11/19/1947 - 11/10/1948
CBS Television

Missus Goes A-Shopping was one of television's earliest game shows, as well as the first shopping-based game show on American television. The series was broadcast live from Manhattan grocery stores and featured female shoppers competing in various stunts.


  • It is not known if the primetime run was seen on the full network.
  • The first show was telecast from Big Ben's Supermarket.
  • This was the first daytime game show broadcast by CBS. Seen on Wednesday afternoons from 1:30-2:00 PM, the show was broadcast live from various Manhattan supermarkets as the nighttime version had been.
  • On November 17, 1948, the show was retitled as This is the Missus with Bud Collyer as host.

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