|50 Cent (a.k.a Curtis Jackson III)|
As mentioned above, the show follows fourteen aspiring rap moguls through challenges issued by 50 Cent, with the winner receiving a $100,000 investment from 50 Cent to start his or her own business venture.
A panel including G-Unit members Tony Yayo and Lloyd Banks would judge the contestants, along with guests such as Chris Lighty, Ryan Schinman, LL Cool J, DJ Whoo Kid, Miss Info and former Danity Kane member Aubrey O'Day.
- The show was meant to serve as a "visual companion" to 50 Cent's book The 50th Law, which he co-wrote with Robert Green, author of The 48 Laws of Power.
- Host 50 Cent has dated comedian Chelsea Handler for a few months in 2010.